These are the EBU's recommendations to broadcasters and vendors to promote the adoption of NGA throughout the broadcast chain.
The EBU is firmly of the view that ‘Next-generation Audio’ (NGA) is the future of sound for many services, such as OTT, television and for other services, both accompanying television and for stand-alone applications.
It will offer creative and commercial opportunities for programme makers, CE vendors and a considerably enhanced Quality of Experience for consumers.
It is critically important to make careful technical and economically-sound choices now, both for the rapid uptake of NGA and to ensure that it fulfils its promise for decades to come.
