This interactive workshop for Executive Management, organised by EBU Technology and Development, gave non-technical executives, including those from small broadcasters, a better overall picture of the future they face, to help them in their dialogue with administrations and colleagues.
| Welcome | |||
| - Introduction | Alberto Morello (RAI) | ||
| Part 1: What strategy for media production? | ||||
| Moderator Arild Hellgren (NRK) | ||||
| - Going digital in production, what lessons were learned? | Johan Hoffman (VRT) | |||
| - Cost-effective Production in a Tri-Media Environment | Herbert Tillmann (BR) | |||
| - Ten things you need to know about 3DTV & UHDTV | David Wood & Hans Hoffmann (EBU) | |||
| Part 2: What strategy for media delivery? | |||
| Moderator Alberto Morello (RAI) | |||
| - Why keep the emphasis on spectrum for terrestrial broadcasting? | Nigel Laflin (BBC) | ||
| - Future of digital radio & FM switch off - Future of Radio Delivery | Arild Hellgren (NRK) Mathias Coinchon (EBU) | ||
| - The future: Hybrid TV & the second screen | Tristram Biggs (BBC) | ||
